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Strategic Partnerships | Extraordinary Business

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Strategic Partnerships | Extraordinary Business

  • Know your business – start with a business assessment. Make sure you have an understanding of how the role you seek to fill impacts your business – cost, personal service, intimacy with your business, etc.
  • Know the role you wish to fill – qualifications, requirements, industry understanding, education, experience, etc.
  • Know your business beliefs – what does your organization stand for?
  • Know how much you can afford to invest or spend. While measuring the cost/benefit is often rather easy to do – strategic partners often save you much more money than you will spend, measure the actual cost in terms of actual dollars you can spend.
  • When looking for an organization, look for one that you can have a relationship, rather than one that will simply add you in its long list of clients. Remember, while you might like the sales person, most people change jobs every four years or so. The person you started with will probably only be with the organization for so long.
  • Keep your organization’s values in mind, and make sure that your partner’s values are similar.
  • Be clear on exactly what role you want filled. Neither party will benefit if both parties don’t have full understanding of expectations.
  • Have a statement of understanding or contract so that both parties will have clear understanding of what is expected. This is not in lieu of a handshake, if that is your standard operating procedures. The statement of understanding simply spells out what you expect of each other and serves as a point of reference as your organizations grow. Try to find an organization that is your “equal.” Remember, you want to be able to serve each other and understand each other’s needs and wants.
  • Understand that barter (trade) and cash are viable assets. Recommending each other’s products and services serve to strengthen relationships and strengthen the relationship. Communication should be often and ongoing. Remember, you are working in each others’ best interest.
    • Choosing a strategic partner should be taken no less likely then choosing an internal partner for your organization, or a spouse. If you chose wisely, both of your organizations can grow together. As Colin Powell once said, “None of us is as strong as all of us.” Be extraordinary.  Develop extraordinary partnerships. Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at info@aepiphanni.com. AddThis Social Bookmark Button
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    Rick Meekins

    Rick Meekins is a Fractional Chief Growth Officer (CGO) to growth stage companies focused on revenue generation and improving operational efficiencies to meet increased demand. He is a dedicated leader and lifelong learner passionate about personal growth and making a positive impact. He has hosted over 100 podcasts through his Aepiphanni Off the Cuff and the Relentless Pursuit of Winning shows and written over 400 articles on various business topics. With a knack for communication and a commitment to integrity, he excels in guiding others and driving meaningful change in both personal and professional realms. Learn more about him and his work at https://linkedin.com/in/rickmeekins
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