
Market Assessment Series: Part 3 | Extraordinary Business
Question 3: How well do our services fit in the market? Is it possible to create a new market for our services? In this third
AEP IMPULSE is the Strategic Business Blog: a resource for business owners that includes content that has been developed since 2007, covering a variety of topics including business operations, business management, leadership, human resources and contractors, business development, sales, marketing, finance, products and a variety of other topics, written by authors from around the world. The purpose of this archive is to provide business leaders and entrepreneurs with a wealth of tools that they can use to build companies that stand out in the marketplace, are sustainable and successful.

Question 3: How well do our services fit in the market? Is it possible to create a new market for our services? In this third

Getting your loan application approved by a bank is not easy. After the great financial crisis of 2008, banks have tightened their credit norms and

Question 2: Conservatively speaking, how much market share can we take and what’s that worth to our company in terms of finance and other factors?

A successful business often tends to add costs indiscriminately. Business owners get blinded by the fact that their company is rapidly growing its revenues while

Question 1: What is the market’s current size? And what is its potential size? Will the market expand or contract, and why? This is the

An established business that is planning to grow its volumes invariably requires cash to finance its expansion. Given the fact that there are hardly any
Entering a new market is a crucial step. It’s true for multi-billion dollar conglomerates, and its also true for service-based businesses with revenues between $1M

Every small business prepares a budget on an annual basis. For some companies, this exercise provides a dynamic and powerful tool to monitor financial and
So you have had your business for a number of years and you are successful for all intents and purposes. You have an excellent product,

Designing a compensation plan for your employees can be a challenging task. The amount that you pay your staff should be close to the market rate.
Every small business owner knows that workers with a positive mindset are more productive and engaged in their jobs. Their optimism and can-do attitude can
The small business financing landscape is one that changes continuously. Business owners are thrown curve balls especially as they gear up to expand their small
Many small business owners believe that they have no time for marketing. This is because they spend a great deal of time running operations and
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