AEP IMPULSE is the Strategic Business Blog: a resource for business owners that includes content that has been developed since 2007, covering a variety of topics including business operations, business management, leadership, human resources and contractors, business development, sales, marketing, finance, products and a variety of other topics, written by authors from around the world. The purpose of this archive is to provide business leaders and entrepreneurs with a wealth of tools that they can use to build companies that stand out in the marketplace, are sustainable and successful.
Considering how customers engage, buy and refer In conversation with a gentleman recently, we talked at length about business development, different ways to go to
How some firms get the right product to the right target Have you ever spoken with the eternal optimist who sounds like this? Who is
How some firms get the right product to the right target Have you ever spoken with the eternal optimist who sounds like this? Who is
Build the company your clients want you to have In the 1990’s, there was a popular motto many people adopted WWDJ – or “what would Jesus
How to get the most value from working with a strategic partner Reading from some posts written in 2007, I found the following quote that
Noting your greatest fears and moving forward anyway Starting a new company is not for the faint of heart. As a matter of fact, many
Operations, Strategy, Innovation and Technology in Small Business I recently had an opportunity to interview with Todd Schnick at the Incubator about how small businesses
3 must-haves for a successful rebranding campaign Thinking about re-branding your business? Change happens in a business that is constantly evolving, whether you take action
As a small business owner, chances are you started small and did much of the work yourself. But when, if ever, is it time to
As a strategist – one who focuses on finding ways to out maneuver the competition – my conversations rarely touch on failure. If you read
5 simple strategies you can use to keep your old customers The best customer you can get is the customer you already have. While many
5 key steps to include when developing your Company’s strategic plan Imagine that you are about 16 years old, meeting with your guidance counselor and
By boosting the value of the products and services you provide, you can make your clients happier, strengthen the foundation of your company and grow
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