What the Heck?
10 questions to ask to avoid undermining your product marketing activities Recently, I was in the market for a new mobile phone because mine had
What are you REALLY Selling?
Again – What are you really selling? Are you selling marketing or architectural designs or is it something more. Think about the most memorable things you’ve done, be it an amusement park, a great restaurant, a cruise, etc. Was it the ride you remember or the experience.
What is it that your clients are actually purchasing from you. What is the experience they are seeking to have with you or your business? Is it your intelligence, your ability to lead, is it the time and attention you give them or is it something else.
This is a most important piece of information that you need to get from your clients, your peers, your employees and other stakeholders. Your clients and former clients will probably give you the most objective and insightful responses. Give those responses the most weight, but don’t throw out the responses from other participants.
Once you learn what this, exploit it. Learn more about it. Develop it. Identify ways to convey this message to your target market. Think, for a moment, about Disney Land…the Magic Kingdom. They position themselves as an organization
What will your clients experience with your company be? Will you make dreams come true? Will you help your clients reach a memorable levels of entertainment, or be able to do something remarkable as a result of an engagement with you? How do you position it? How will your organization present itself as the extraordinary business that provides an experience to its clients that they can get no where else in the world?
Be Extraordinary. Know what you are selling.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at info@aepiphanni.com.
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Rick Meekins
Rick Meekins is a Fractional Chief Growth Officer (CGO) to growth stage companies focused on revenue generation and improving operational efficiencies to meet increased demand. He is a dedicated leader and lifelong learner passionate about personal growth and making a positive impact. He has hosted over 100 podcasts through his Aepiphanni Off the Cuff and the Relentless Pursuit of Winning shows and written over 400 articles on various business topics. With a knack for communication and a commitment to integrity, he excels in guiding others and driving meaningful change in both personal and professional realms. Learn more about him and his work at https://linkedin.com/in/rickmeekins
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